About Analytics.ie

Analytics.ie was setup by Paul Grealy as a direct response to an increasing demand for a dedicated and professional Google Analytics service.

Paul is a Google Analytics consultant with 18 years experience working in information technology. He initially worked in the development arena with Allied Irish Banks and Bank of Ireland. In 1996 he moved into the web industry and has worked in web design, development and analytics since then.

Paul's professional experience is backed up with a B.Comm and a Master of Management Science (since renamed MSc in Business Analytics) from University College Dublin. He also holds an MA in Design in Digital Media from Dublin Institute of Technology. This combination of business and analytical skills gives Paul a solid understanding of how business goals can be achieved online using a methodical web analytics process.

Paul is a member of the Web Analytics Association and has taken advanced courses in web analytics at the University of British Columbia.