Google Analytics Report Analysis
Are you receiving Google Analytics reports but finding it difficult to obtain actionable insights? Are you drowning in all that data?
Let us help by undertaking a comprehensive analysis of your Google Analytics data and compiling a report chock-full of insights that will help you better understand visitor behaviour and offering concrete recommendations for improving your website's performance.
This is not a summary of what's on your Google Analytics reports. This is an analysis of the data which will provide action points for improving your website.
What Does a Typical Report Contain?
This really depends on your website. We can report on a wide gamut of visitor behaviour on your website, and glean from these actionable insights that will allow you improve your website and re-energise your marketing campaigns. Remember insights aren't guesswork - they are gathered from real-world visitor behaviour on your website.
Typical reports provide insights into:
- What sources of traffic are driving success? Sources vary from organic search, paid search, email campaigns, banner adverts, social media campaigns, offline campaigns and more. Significant time and expense are spent on each method, but do you really know which are performing and which aren't?
- Which content on your site adds to conversions and which content is simply dead-wood? Are customers landing on your website and hitting the back-button? What are their expectations?
- What processes on your website are letting you down? Is your enquiry form putting people off? Are customers abandoning their shopping carts during the checkout process?
- Does your internal search help or hinder customers? Can improvements be made? What are visitors searching for?
- Does anyone download your company newsletter?
- Do people come back to your site for a second visit?
- How many visits does it take for people to convert on your site, whether making a purchase, signing up for a newsletter, making a download etc?
- Any many more insights that will provide actionable insights so you can improve your website.
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