Setting up a Google Analytics Account

The following are the steps required to set up a Google Analytics account. Don’t worry – it’s actually easier to carry out the process than read about it!

All steps are relatively straightforward – Google does a good job on guiding you through the process. The only step that may cause difficulty is inserting the tracking code into the HTML of your web pages. This is one of the last steps in the process.

Important: If you have a Google AdWords account, you should set up your Google Analytics account from within AdWords. If you do not have an AdWords account then you can follow the steps outlined below.

1. Sign up for Google Analytics

You can access the Google Analytics signup page at

The Google Analytics sign-up page

If you already have a Google account you just need to enter your email address and password. (Skip to step 4 below).

If you don’t have a Google Account you must sign up for one by clicking on the “Sign Up Now” link.

2. Create a Google Account

In the Create an Account form, fill in the appropriate fields – email address, password, location etc. A Google account can be created using any email address – it does not have to be a Gmail account.

The Google Account signup page

Once completed click “I accept. Create my Account”.

A verification email is then sent to the email address you specified. Click on the link within the email. Your web browser opens a webpage indicating that you have verified your account.


Click on the “sign in ” link on the top right.

3. Sign in to your Google Account

On the web page that appears use your email address and password to sign in to your new Google Account.

Sign in to your Google Account

4. Access Google Analytics

When successfully signed in, your Google Account settings page is displayed. Under the “My products” heading there should be a link entitled “Analytics”.

Google Accounts Profile

Clicking the “Analytics” link brings you to the Google Analytics “Getting started” page.

Sign up for Google Analytics

Click on the “Sign Up” button.

5. Analytics: New Account Signup

On the New Account Signup page, enter your website URL, your account name (typically your business or website name), and your time zone. Click continue.

General information

Enter your contact details – last name, first name, country. Click on “Continue”.

Contact Information

6. Agree to Terms and Conditions

To continue the process you must agree to the Terms and Conditions. You have also an option to share your Google Analytics data with Google.

Google Analytics Terms of Service

Click “Create New Account”.

7. Analytics: Tracking Instructions

Now the juicy stuff… you are presented with tracking code for your site. Google can provide the appropriate tracking code depending on whether you want to track:

  • a single domain
  • one domain with multiple sub domains
  • multiple top-level domains

For this example we’ll go with the default – a single domain.

Google Analytics TrackingCode

You must select and copy the tracking code from this page. The code should be placed on every page on your website that you want to track. The recommended placement position is just above the closing </body> tag which can be found at the bottom of each page:

Google Analytics tracking code placed within HTML on webpage

Now click “Save and Finish”.

8. Account Overview Page

That’s it! Your Google Analytics account is created. The Overview page now shows the profile you have just created.

Google Analytics Account Profile

Google Analytics is now configured to collect traffic data from your website. Initially the status icon shows a warning icon. This icon will disappear once data starts appearing in your profile – typically within 2 to 24 hours.

9. What Next?

Now that your Google Analytics account is successfully setup and collecting data, you should configure your setup to suit your business requirements. Such configuration includes setting up profiles for specific target groups eg. Irish visitors only, filtering staff visits to site etc. This is a topic I will address in a subsequent post.

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