Archive for October, 2010

Quickly Evaluate Every Page on your Site

Wednesday, October 27th, 2010
$ Index Value is the key to quickly evaluating all pages on your website.

$ Index Value is the key to quickly evaluating every page on your website.

Web analytics feature in the current edition of the Irish Marketing Journal. In his article “Web Analytics – ┬áthe New Kid on the Market Research Block“, John D Byrne opens with a great quote from Hugh Hefner, who when asked about the success of the Playboy Magazine website said: “Well we had over one million hits in the first couple of days. Problem is, we don’t know if that was a million individuals visiting our site once – or one, visiting us a million times!” (more…)

Econsultancy interview Eric Peterson

Tuesday, October 12th, 2010
EConsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering.
Google has locked up that sector (web analytics) and continues to innovate, forcing everyone else to look elsewhere for core revenue and driving evolution in the sector.
…senior leadership still hasn’t seen the value that digital measurement and analysis can provide to the broader business.
Without (multivariate, A/B) testing, web analytics falls critically short and fails to provide anywhere near the benefit possible.
The companies that are having success are the ones with clear hypotheses and solid questions they are trying to answer.

Econsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:

The only company really serious about web analytics anymore is Google with their Google Analytics offering. (more…)