Econsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering. (more…)
The following are the steps required to set up a Google Analytics account. Don’t worry – it’s actually easier to carry out the process than read about it!
All steps are relatively straightforward – Google does a good job on guiding you through the process. The only step that may cause difficulty is inserting the tracking code into the HTML of your web pages. This is one of the last steps in the process. (more…)
To get the most from Google Analytics you need to be sure it is installed and functioning correctly. In 12 Useful Tools for Google Analytics Administration, Brian Clifton advises that adding Google Analytics Tracking Code (GATC) to your website should not be a “set it and forget it” measure. He stresses the importance of monitoring pages frequently to ensure that tracking code is in place and working correctly. (more…)
Welcome to the Analytics.ie blog! My name is Paul Grealy and I’m a web analyst based in Ireland. I’ve worked in the information technology sector for about 18 years, the past 10 of which have been in web design, development and analytics.
In this web analytics blog I’ll be concentrating primarily on Google Analytics as this is one of the most popular analytics tools for small and medium sized businesses. I’ll also write about other free and inexpensive web analytic tools which are also useful. (more…)