Archive for the ‘google analytics’ Category

The Growing Importance of Mobile Devices

Tuesday, November 30th, 2010

mobile devices and web analytics

Very informative post from Vicky Brock recently where she writes about the growing importance of the mobile device. In a survey of 22 UK ecommerce sites, Vicky reveals that up to 7% (with a median of 3.5%) of the traffic to these sites is now coming from mobile devices. And what is surprising is that these are figures for general websites – not mobile specific sites or apps. (more…)

Enhanced Intelligence Reports in Google Analytics

Monday, November 8th, 2010
Major Contributors: a new intelligence feature in Google Analytics

Major Contributors: a new intelligence feature in Google Analytics

Google have announced a very useful enhancement to Custom Alerts which provides very valuable information and saves time mining for the data! (more…)

Quickly Evaluate Every Page on your Site

Wednesday, October 27th, 2010
$ Index Value is the key to quickly evaluating all pages on your website.

$ Index Value is the key to quickly evaluating every page on your website.

Web analytics feature in the current edition of the Irish Marketing Journal. In his article “Web Analytics –  the New Kid on the Market Research Block“, John D Byrne opens with a great quote from Hugh Hefner, who when asked about the success of the Playboy Magazine website said: “Well we had over one million hits in the first couple of days. Problem is, we don’t know if that was a million individuals visiting our site once – or one, visiting us a million times!” (more…)

Econsultancy interview Eric Peterson

Tuesday, October 12th, 2010
EConsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering.
Google has locked up that sector (web analytics) and continues to innovate, forcing everyone else to look elsewhere for core revenue and driving evolution in the sector.
…senior leadership still hasn’t seen the value that digital measurement and analysis can provide to the broader business.
Without (multivariate, A/B) testing, web analytics falls critically short and fails to provide anywhere near the benefit possible.
The companies that are having success are the ones with clear hypotheses and solid questions they are trying to answer.

Econsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:

The only company really serious about web analytics anymore is Google with their Google Analytics offering. (more…)

Protecting Your Google Analytics Data

Friday, July 2nd, 2010

This week I got a call from Peter, a website owner, asking if I could take a look at his Google Analytics setup. He had originally set up and configured his own Google Analytics account, and was very familiar with the reports. However he was confused by unusual data that had recently began to appear on his reports. (more…)

Companies are Spending More on Web Analytics

Wednesday, June 9th, 2010

A new Econsultancy survey indicates that Google Analytics is making strong inroads in the analytics industry:

  • 87% of companies surveyed are using Google Analytics for online measurement
  • 38% are use Google Analytics exclusively

(more…)

Asynchronous Tracking Code now the Default

Tuesday, May 18th, 2010
The Google Analytics asynchronous tracking code means faster web pages

Faster web page with the new Google Analytics tracking code

The Google Analytics asynchronous tracking code is now the default snippet when setting up new accounts.

(more…)

Google Analytics and Website Optimizer Case Study

Friday, April 30th, 2010

Google’s Conversion Room blog highlights a short case study on how online holiday cottage website Cottages4you used Google Analytics and Website Optimizer to achieve  a 21% improvement in click-through for a checkout page. (more…)