Companies are Spending More on Web Analytics

A new Econsultancy survey indicates that Google Analytics is making strong inroads in the analytics industry:

  • 87% of companies surveyed are using Google Analytics for online measurement
  • 38% are use Google Analytics exclusively

The majority of companies are using online measurement to drive actionable recommendations which can make a difference to performance:

  • 89% of companies say that web analytics definitely (31%) or sometimes (58%) drive actionable recommendations, an increase on last year’s report.
  • 88% of agency respondents think that insights gathered produced useful recommendations.

More details are available on the Econsultancy website.

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